top of page

How is website planning done?

It doesn't matter if you do it yourself or make it a professional. Planning a website is as important as building/building a website.

With free and simple website design infrastructures and content management platforms like WordPress, it's easier than ever to build a new website. In five minutes and a few clicks, you can have a website for your personal or company. However, if your goal is to have a website that brings customers, you can't expect success from a website. It doesn't matter if you do it yourself or make it a professional. Planning a website is as important as building/building a website.

The basic rule of building a successful website is planning. Knowing where to start allows the professional entity to create roadmaps to achieve that goal.

Prepare the plan of your website and turn it into a project, extract the general lines, purpose and target audience of the project. As sites made without removing the general lines of the project can not go further than being amateur, it does not provide any plus in your company. A website can be a few hours or a few days in accordance with the planning purpose.

Set your website goals

What are your website's goals? Making your goals clear at the beginning is the key to a successful project. So, start by identifying why you need to make your own website. What do you want the website to do for you, or do you want it to show activities to reach out to potential customers, sell products, or perhaps as an online brochure?

When planning a website, Think carefully about what purpose you want it to be presented for.

For example:

Demonstrate Your Services

Promoting Your Products

Community Building

Increase Your Brand Awareness

Finding Leads

Display in local search results (SEO)Dec.

Then think about what you want your audience to do when they come to your website.

These can be as follows;

Review/purchase your products and services

Reading an article you have written

File indirtmek

Call the phone on your site

Unlock comment

Share your pages on social media

Identify Your Target Audience

How well do you know your target audience?

Although this may seem like a very easy question to answer, take your time to answer it. Take some time to think about the characteristics of your target audience. Just sort out both their demographic and psychographic qualities to help determine " who " they are.



Education Level

Marriage or family status


Income level


Personal features



Interests and hobbies

Lifestyle habits


Discover where they live

It is important to know where your target audience is located. If you are a local business and your target audience lives in a certain geographic area, then optimize your site based on local search results.Dec.

If your target audience is abroad, consider using a domain name specific to your target audience's country. For example, if your target audience is located in the UK you can choose the domain name.

Decide on your website design

The feel of your website is shaped by the colors, fonts, and images you use. Before getting into the details of creating your website, start by thinking about how your website wants your visitors to “feel”.

What kind of impressions do you want them to get?

List some adjectives that describe your brand. For example:

Conservative or frustrated

Comfortable or professional

Playful or serious

Sleek or flat

Saving or wealthy

Outspoken or reserved

Once you have set the tone for your website, it will be easier for you or your developer to choose the colors, fonts, graphics, icons, and overall design that will visually define your business.

How to decide your site's appearance?

Design aesthetics or the appearance of your site is a very important part of the website creation process. Fortunately, most web servers offer templates, and content management platforms have themes to make this part easier.

Go back to the target audience. Think demographics. It is important to match the tone of your site with your industry. For example, if you plan to do business from a conservative business to business (B2B), don't choose colorful music industry templates.

Make your site easier to read. In general, it is more difficult to read a white font on a black background than a black one. Also, consider the font style. Use the basic fonts that all browsers can offer the reader.

Use images. Research shows that readers are attracted to visual content. But you need to choose quality graphics that won't mess with your content and message too much. You can take your own photos or there are free and low cost stock photo options on the internet. If you don't have photo editing software, you can use one of the free and low-cost online graphic editing options, such as Canva.

Let your visitors see the information they come to find on your site directly. If they can't find what they want on your website, there are so many websites they can visit. You'll want to keep this in mind for each of your website's pages. Avoid having your visitors scroll down to get the information they want.

Use a Resposive design. Resposive design allows web pages to be translated into a format that can be viewed on mobile devices such as smartphones and tablets.

If you've spent too much time on how to create a website design. Visit your competitors ' websites to see how they do it. You can get an idea of what to do and what you can do better.

Outline your content needs

In order for you to be able to plan your own website, you need to have a good idea of how much information you need to provide on your website.

As part of your design plan, create a list of the content pages you want to present on your site. These pages typically include:


Blog Page

Page listing services and products

About Page

Contact page including working hours

Team Page

Frequently asked questions (FAQ) page

Except for the above, the following can also be added to the site according to your needs.

Email list

Payment system integration if you are going to sell directly online

Social media links and share buttons



search box Dec.

Not only do you want to consider the design, but you also want to consider the features that need to be done as follows;

Search engine optimization (SEO)Dec.

SSL certificate to help your visitors feel safe

Caching to help your Web pages load faster

You don't necessarily need all of the features listed above. The needs of each website will be different from each other.

When considering your requirements, consider the content that is already available. Can you add information from other available sources – such as brochures, catalogues and information pages – to the site?

Think about what your customers need to know. Create pages that answer frequently asked questions or requests.

Note that after you create your own website, you can change the content later. So start publishing the most important, useful information. You can go back and add other material pages for your business needs.

What Should Be The Functions Of Your Website?

Web developers want to talk about “functionality requirements,” which is a fancy way of saying what the website wants it to do. You can also add this to website planning.

Web developers & web designers getting started with a web project function of the website

These six basic functionality requirements can help you focus on the role you play on your business's website, the role you design the website, and what you want to offer:

Do you want to interact with your customers through your website?

If the answer is yes, how do you do that? (Contact form, comments, live support)

Are you going to write articles about your sector? (To increase confidence)

To do this, you must create a blog on your site

Do you want to increase the number of references to your site?

If your answer is yes, you should find links to sites that your potential customers have visited

Want to move your local business to the internet?

You should make sure that those who come to your website see the products available in your store.

Will you collect the contact information of visitors to your site?

For this, you must create a form.

Will you sell products or services through your website?

If you are going to do this, you will have an e-commerce site. You should consider payments and purchase-related transactions.

Defining your expectations in detail from these functions will help you a lot when making your website.

This information is also important if you are going to make your website a professional. A professional web designer guides you through them. They advise you against future growth or mistakes.

Related Posts

See All


Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page