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Updated: Aug 25, 2021

1. Define your goals.

2. Identify your target audience.

3. Create a budget for each digital channel.

4. Strike a good balance between paid and decommissioned digital strategies.

5. Create engaging content.

6. Optimize your digital assets for mobile.

7. Do keyword research.

8. Repeat based on the analyses you have measured.

1. Define your goals.

When you first start digital marketing, it is very important that you start by setting and defining your goals, as you will create your strategy differently depending on these goals. For example, if your goal is to increase brand awareness, you may want to pay more attention to reaching new audiences through social media.

Alternatively, you may want to increase sales on a particular product - in which case, it's more important that you focus on SEO and optimizing content to attract potential buyers to your website in the first place. In October, if your target is sales, you can test PPC campaigns to drive traffic through paid ads.

Whatever the case, it's easiest to create a digital marketing strategy once you've set your company's biggest goals.

2. Identify your target audience.

We've already mentioned this, but one of the biggest benefits of digital marketing is the opportunity to target specific audiences, but you can't take advantage of this if you haven't identified your target audience first.

Of course, it's important to note that your audience may vary depending on the channel or goals you have for a particular product or campaign.

For example, you may have noticed that most of your Instagram audience is younger and prefers funny events and fast videos, but your Linkedin target audience tends to be older individuals looking for more tactical advice. You will want to diversify your content to appeal to these different audiences.

3. Create a budget for each digital channel.

As with everything else, the budget you set depends on which digital marketing elements you want to add to your strategy.

If you're focusing on techniques that come in, such as SEO, social media and creating content for a pre-existing website, the good news is you don't need a lot of budget. The main focus in Inbound marketing is creating high-quality content that your audience will want to consume, which is the only investment time you'll need if you're not planning to outsource the business.Juliette:

You can start by hosting a website and creating content using HubSpot's CMS. For those on a limited budget, you can start using WordPress hosted in WP Engine, using a simple plugin from StudioPress, and building sites using Elementor Website Builder for WordPress


With outbound techniques such as online advertising and buying email lists, there is undoubtedly some expense. Its cost depends on what kind of visibility you want to get as a result of advertising.

For example, to implement PPC using Google Adwords, you will bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your business Dec. Depending on the competitiveness of the keyword, this can be quite affordable or overly expensive, so it's also a good idea to focus on building your organic reach.

4. Strike a good balance between paid and decommissioned digital strategies.

For a digital marketing strategy to be truly effective, it probably needs both paid and free features.

For example, if you spend time building comprehensive buyer personalities to identify your audience's needs and focus on creating quality online content to attract and transform them, you're likely to see strong results in the first six months despite minimal advertising.

But if paid advertising is part of your digital strategy, the results could come even faster.

As a result, it is recommended that you focus on building your organic (or free) access using content, SEO, and social media for longer-term, sustainable success.

When in doubt, try both and repeat your process while you learn the channels (paid or free) that perform best for your brand.

5. Create engaging content.

Once you get to know your target audience and have a budget, it's time to start creating content for the various channels you'll use. This content can be social media posts, blog posts, PPC ads, sponsored content, email marketing newsletters, and more.

Of course, any content you create should be engaging and engaging to your audience, because the purpose of marketing content is to increase brand awareness and improve potential sales creation.

6. Optimize your digital assets for mobile.

Another important component of digital marketing is mobile marketing. In fact, while smartphone use as a whole accounts for 69% of the time spent consuming digital media in the US, desktop-based digital media consumption accounts for less than half, and the US is still not the biggest fan of mobile compared to other countries.

This means that optimizing your digital ads, web pages, social media images and other digital assets for mobile devices is crucial. If your company has a mobile app that allows users to interact with your brand or buy your products, your app also falls under the digital marketing umbrella.

Those who interact with your company online through mobile devices should have the same positive experience as on the desktop.This means implementing a mobile-compatible or responsive website design to make navigation on mobile devices user-friendly.

It can also mean reducing the length of your sales creation forms to create a seamless experience for people who download your content on the go. As for your social media images, it's important to always consider a mobile user when creating them, as image sizes are smaller on mobile devices and text can be trimmed.

There are many ways to optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, the experience will translate on mobile devices is very important to think how to be. By ensuring that this is always at the forefront, you will create digital experiences that work for your target audience, and as a result you will get the results you hope for.

7. Do keyword research.

Digital marketing is about reaching targeted audiences through personalized content.Not all of this can happen without effective keyword research.

Doing keyword research is crucial to optimising your website and content for SEO and getting people to decipher your business through search engines. In October, social media keyword research can also help to market your products or services on various social channels.

Even if you don't have a full-time SEO strategist, you'll still want to do keyword research. Try building a list of high-performance keywords related to your products or services, and consider long-tail variations for October deals.

8. Repeat it based on the analytics you measure.

Finally, it is vital that your team learns how to turn around based on analytics to create an effective digital marketing strategy in the long run.

For example, maybe after a few months you may notice that your target audience is no longer interested in your content on Instagram, but they like what you create on Twitter. Of course, this could be an opportunity to re-examine your Instagram strategy as a whole, but it could also be a sign that your audience prefers a different channel to consume branded content.

Alternatively, you may notice that an old web page doesn't get the traffic it's used to. You may want to consider updating the page or getting rid of the page altogether to enable visitors to find the latest, most relevant content for their needs.

Digital marketing gives businesses incredibly flexible opportunities for continued growth, but it's up to you to take advantage of them.

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