Augmented reality has the potential to improve many aspects of the customer experience, even if this experience occurs within the boundaries of the customer's living space. It combines the real and virtual world in real time with all the visualization capabilities of face-to-face shopping and all the ease of staying at home.
In an era of growing confidence in e-commerce, this means that AR is a powerful visualization tool that brands across industries can use to improve their relationships with customers and ultimately improve their profitability.
Below are a few statistics that show how the impact of AR in business is growing:
61% of consumers say they prefer retailers that offer AR experiences.Dec.
71% of shoppers say they would shop more often if they could use a Dec.
Using AR technology in e-commerce can increase conversion rates by 40% Dec.