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WHAT IS THE ROLE OF DIGITAL MARKETING FOR A COMPANY?

Updated: Aug 25, 2021

While traditional marketing may be present in print advertising, telephone communication, or physical marketing, digital marketing may occur electronically and online. This means that brands are decidedly more likely to reach customers, including email, video, social media and search engines.


At this stage, digital marketing is vital to your business and brand awareness. Apparently every brand has a website. And if they don't, they at least have a social media presence or a digital advertising strategy. Digital content and marketing are so pervasive that consumers now rely on and expect it as a way to learn about brands.

In short, in order to compete in this business, you will need to adopt some aspects of digital marketing.


Because digital marketing itself has so many options and strategies associated with it, you can be creative and try various marketing tactics on a budget. With digital marketing, you can also use tools such as analytics dashboards to track the success of your campaigns more than traditional promotional content such as a billboard or print ad.


How does a business define digital marketing?

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers online, where they spend most of their time. The brand assets of a company from the website itself online (digital advertising, email marketing, online brochures, and more) "digital marketing" falling under the umbrella of a number of tactics.

Top digital marketers have a clear picture of how each digital marketing campaign supports its overarching goals. Depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to generate leads from a new e-book that the business has recently created. The company's social media marketer can then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send more information about the company to those who download the e-book.

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