Updated: Aug 25, 2021
Would you believe me if I said that today, when the internet is so accessible, the number of people who go online every day is still growing?
This. In fact, "decidedly" internet use among adults has increased by 5% in just the last three years, according to Pew Research.So the way people shop and buy has changed with it.So offline marketing isn't as effective as it used to be.
Digital marketing covers all marketing businesses that use an electronic device or the internet.Businesses deconstruct digital channels such as search engines, social media, email and other websites to connect with existing and potential customers.
An experienced general marketer might say that general marketing and digital marketing are almost the same thing, but there are some small differences.In interviews with marketers and businesses in the US, UK, Asia, Australia and New Zealand, we learned a lot about how these small differences are observed around the world.
Marketing has always been about connecting with your target audience in the right place and at the right time.That means you have to meet them where they already spend time, on the internet.