1. Search Engine Optimization (SEO)Dec.
2. Content marketing
3. Social media marketing
4. Pay per click (PPC)
5. Affiliate marketing
6. Local Advertising
7. Marketing Automation
8. Email marketing
9. Online Public Relations
10.General Marketing
11.Sponsored Content
Here's a rundown of some of the most common digital marketing tactics, and the channels featured in each.
1. Search Engine Optimization (SEO)Dec.
This is the process of optimizing your website to rank higher on search engine result pages, thereby increasing the amount of organic (or free) traffic your website receives.Dec. Channels that benefit deco include websites, blogs and infographics.
There are several ways to approach SEO to generate qualified traffic to your website. These include:
* On-page SEO: this type of SEO focuses on all the content found on the "page" when looking at a website. By deconstructing keywords for search volume and purpose (or meaning), you can answer questions for readers and rank higher on the deconstructed search engine results pages (SERPs) that these questions generate.
* Off-page SEO: this type of SEO focuses on all activities that take place "off-page" to optimize your website. "What activity that is not on my own website can affect my ranking?"you may ask. The answer is incoming links, also known as back links. The number of publishers that link to you and the relative "authority" of those publishers affects how high you rank for the keywords you care about. By networking with other publishers, writing guest posts on those websites (and giving backlinks to your website), and attracting outside attention, you can gain the backlinks you need to move your website up in all the right SERPs.
Technical SEO: this type of SEO focuses on the back end of your website and how your pages are encoded. Image compression, structured data, and CSS file optimization are technical forms of SEO that can increase your website's upload speed. An important ranking factor in the eyes of search engines such as Google Dec.
2. Content Marketing
The term refers to the creation and promotion of content assets for the purpose of creating brand awareness, increased traffic, potential sales, and customers. Channels that may play a role in your content marketing strategy include:
* Blog posts: writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business.Dec. This ultimately gives you more opportunities to turn website visitors into potential customers for your sales team.
* E - books and white papers: long-form content such as E-books, white papers and so on helps to further educate website visitors. It also allows you to exchange content for a reader's contact information, create leads for your company, and move people along the recipient's journey.
* Infographics: sometimes readers ask you to show, not tell. Infographics is a form of visual content that helps website visitors visualize a concept they want to help them learn.
3. Social Media Marketing
This app promotes your brand and content on social media channels to increase brand awareness, drive traffic, and create leads for your business. Channels you can use in social media marketing include:
* Facebook.
* Twitter.
* LinkedIn.
* Instagram.
* Snapchat.
* Pinterest.
If you're new to social platforms, you can use tools like HubSpot to connect channels like LinkedIn and Facebook in one place. This way, you can easily schedule content for multiple channels at the same time and also watch analysis from the platform.
In addition to linking social accounts to send, you can integrate your social media inboxes into HubSpot so that you can receive your direct messages from one place.
4. Pay per click (PPC)
PPC is a way to drive traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for the "per click" price of links you place for the best decks on Google's search engine results pages. Other channels that you can use PPC include:
* Paid ads on Facebook: here, users can pay to customize a video, picture post, or slideshow that Facebook will post in news feeds of people who match your business's target audience.
* Twitter ad campaigns: here, users can pay to place a series of posts or profile badges in a particular audience's news feeds, all dedicated to achieving a specific goal for your business. That target could be Website Traffic, more Twitter followers, tweet engagement and even app downloads.
* Sponsored Messages on LinkedIn: here, users can pay to send direct messages to specific LinkedIn users based on their industry and history.
5. Affiliate Marketing
It's a kind of performance-based advertising where you get a commission to promote someone else's products or services on your website. Affiliate marketing channels include:
* Hosting video ads through the YouTube Partner Program.
* Post affiliate links from your social media accounts.
6. Local Advertising
Native advertising refers to ads that are primarily content-oriented and stand out on a platform, as well as other free content. BuzzFeed-sponsored posts are a good example of this, but many people consider social media advertising "local" - Facebook advertising and Instagram advertising, for example.
7. Marketing Automation
Marketing automation refers to software that serves to automate your core marketing operations.Many marketing departments can automate repetitive tasks that they would otherwise do manually, for example:
* Email newsletters: email automation does not allow you to automatically send emails only to your subscribers. It can also help you shrink and expand your contact list as needed, so your newsletters only go to people who want to see them in their inboxes.
* Social media post planning: if you want to grow your organization's presence on a social network, you need to share posts frequently. This makes sending manually a somewhat unruly process. Social media scheduling tools push your content into your social media channels for you, so you can devote more time to content strategy.
* Workflows that feed leads: creating leads and converting these leads to customers can be a long process. You can automate this process by sending specific emails and content to leads, such as when they meet certain criteria, such as when they download and open an e-book.
* Campaign tracking and reporting: marketing campaigns can include a large number of different people, emails, content, web pages, phone calls, and more. Marketing automation can help you sort everything you're working on by the campaign it offers, and then track the performance of that campaign based on the progress that all these components have made over time.
8. E-mail marketing
Companies use email marketing as a way to communicate with their audience. Email is often used to promote content, discounts and events, and to direct people to the business's website. Types of email you can send in an email marketing campaign include:
* Blog subscription newsletters.
* Follow-up emails to website visitors downloading something.
* Customer welcome emails.
* Holiday promotions to loyalty program members.
Tips or similar serial emails to feed the customer.
9. Online Public Relations
Online Public Relations is the practice of securing online coverage gained through digital publications, blogs, and other content-based websites. It's very similar to traditional public relations, but in the online space.Channels you can use to maximize your public relations efforts include:
* Access to reporters via social media: talking to reporters on Twitter, for example, is a great way to develop a relationship with the Press that produces earned media opportunities for your company.
* Making online reviews about your company: when someone reviews your company online, whether it's good or bad, your instinct may be not to touch it. On the contrary, engaging company reviews help you humanize your brand and deliver powerful messages that protect your reputation.
Adding engaging comments to your personal website or blog: similar to how you respond to reviews about your company, responding to people who read your content is the best way to create productive conversations about your industry.
10. General Marketing
General marketing refers to a marketing methodology in which you attract, engage, and satisfy customers at every stage of the buyer's journey. You can use every digital marketing tactic listed above throughout an inbound marketing strategy to create a customer experience that works with the customer, not against the customer . Here are some classic examples of marketing that goes against traditional marketing:
* Blogging and pop-up ads
* Video marketing and commercial advertising
* Email contact lists and email spam
11. Sponsored Content
With sponsored content, you pay another company or organization as a brand to create and promote content that somehow discusses your brand or service.
A popular type of sponsored content is impressive marketing. With such sponsored content, a brand sponsors an influencer to post company-related posts or videos on social media.
Another type of sponsored content can be a blog post or article written to highlight a topic, service, or brand.